We condensed Heineken’s distinctive product qualities into a super long hashtag that doubled as a call to action football fans couldn't ignore: tweet it right to win the UCL final.
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Cannes Lions // Outdoor // Bronze
Twitter Awards // Gold
ADCI Awards // Silver x2 -
Role: Concept and AD
CW: Matteo Gatto
CD: Alessandro Candito
ECD: Marco Venturelli, Luca Cinquepalmi