We launched a Lady Gaga music video. Then reshot it. Only this time, featuring real fans from TikTok.

Cannes Lions // Entertainment Lions for Music // Gold
Cannes Lions // Social & Creator // Bronze
Cannes Lions // 7 Shortlists
New York Festival // Grand
New York Festival // 2x Gold
New York Festival // Silver
Clio Music // 2x Gold
Clio Music // 3x Silver
LIA Awards // 2x Silver
LIA Awards // 1x Bronze
Epica Awards // 1x Bronze
AdWeek Experiential // Best Use of Social Media

Role: ACD
CW: Bec Matlioski
GCD: Dan Grech
ECD: Jim Curtis
Global CCO: Javier Campopiano
CD: Reto Oetterli, Ryan Barrett
Director: Parris Goebel
Team: Manuel Castillo, Enrique Torquet, Paul Boupha, Stefan Rotaru