We launched a Lady Gaga music video. Then reshot it. Only this time, featuring real fans from TikTok.

Cannes Lions
1x Gold, 1x Bronze, 7x Shortlists

New York Festival
1x Grand Prix, 2x Gold, 1x Silver

Clio Awards
1x Gold, 1x Silver, 3x Bronze

Clio Music
2x Gold, 3x Silver

ANDYs
1x Gold Idea

LIA Awards
2x Silver, 1x Bronze

Epica Awards
1x Bronze

AdWeek Experiential
Best Use of Social Media

Creative Team: Andrea Raia, Bec Matlioski
GCD: Dan Grech
ECD: Jim Curtis
Global CCO: Javier Campopiano
CD: Reto Oetterli, Ryan Barrett
Director: Parris Goebel
Also with: Manuel Castillo, Enrique Torquet, Paul Boupha, Stefan Rotaru