We put hundreds of different words on Coca-Cola cans and bottles so when people came together, they could create their own Coca-Cola Stories.

  • Role: Concept and AD
    CW: Matteo Gatto
    ECD: Davide Boscacci, Jorg Riommi
    CCO: Cristiana Boccassini
    Global CCO: Bruno Bertelli

Creative platform launched in 23 European countries.

Indietro

Netflix - Double Faced Merch
Avanti

Diesel - Chair Executive Officer