We put hundreds of different words on Coca-Cola cans and bottles so when people came together, they could create their own Coca-Cola Stories.
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Creative Team: Andrea Raia, Matteo Gatto
ECD: Davide Boscacci, Jorg Riommi
CCO: Cristiana Boccassini
Global CCO: Bruno Bertelli
Creative platform launched in 23 European countries.
