We turned an entire football match into a live auction to raise the value of 11 past seasons shirts owned by the fans, by making players wear them on the field.

Cannes Lions // Direct // Shortlist
ADCI Awards // Silver x 2

Creative Team: Andrea Raia, Matteo Gatto
ECD: Francesco Martini, Michele Picci
CCO: Cristiana Boccassini
Global CCO: Bruno Bertelli