We placed a cruise ship right in front of the town hosting Italy’s biggest event. Using the cabin lights, we turned the ship into a media to broadcast real-time reactions to the event.

ADCI Awards // Branded Entertainment // Gold
ADCI Awards // Outdoor // Gold
ADCI Awards // Social & Influencers // Gold
ADCI Awards // Digital & Mobile // Silver
ADCI Awards // Creative Effectiveness // Silver
ADCI Awards // PR // Silver
ADCI Awards // Promo // Silver
ADCI Awards // Media // Bronze
Effie Awards Italy // Grand Prix
Effie Awards Italy // 2x Gold
Effie Awards Italy // 2x Silver

Role: Concept and AD
CW: Matteo Gatto
ECD: Michele Picci
CCO: Cristiana Boccassini
Global CCO: Bruno Bertelli