We disconnected from the world those who had spoiled 'La Casa de Papel' in the past, right when the new season was coming out.
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Cannes Lions // Brand Experience & Activation // Shortlist
ADCI Awards // Outdoor // Silver
ADCI Awards // PR // Silver -
Creative Team: Andrea Raia, Matteo Gatto
ECD: Alessandro Candito, Matteo Grandese, Michele Picci
CCO: Cristiana Boccassini
Global CCO: Bruno Bertelli
We tracked online the fans and influencers that gave the worst spoilers about the series in the past.
We made them believe they were randomly selected to watch an exclusive premiere of the new season in Madrid.
Once in the air they discovered they were about to stay on that plane for 5 hours, watching the series but without the possibility of spoilering it straight away.
