We leveraged the iconicity of Netflix to stay visible, even during the week when everyone is watching the Sanremo Music Festival on TV.

  • ADCI Awards // Film // Silver

  • Creative Team: Andrea Raia, Matteo Gatto
    ECD: Bruno Vohwinkel, Domenico Manno
    CCO: Cristiana Boccassini
    Global CCO: Bruno Bertelli

The commercial aired on TV during the event, and at the same time, hundreds of Netflix avatars flooded the streets of the host city.

Indietro

Diesel - Chair Executive Officer
Avanti

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